MobiCart’s expertise in the m-commerce arena has been called upon once again as the mobile versus web app debate continues to rage.
MobiCart CEO and founder Wladimir Baranoff-Rossine features in an in depth article about the issue in leading online mobile specialist publication, Mobile Commerce Daily.
The feature, The Difference Between Mobile Web and App Shoppers, highlights the strengths of both mediums and how using mobile websites and apps together can provide retailers with a valuable tool to capture the widest market.
A study carried out by Foresee, in New York, revealed that 65 per cent of mobile shoppers during the summer season were repeat customers, with 35 per cent of users being first-time mobile buyers.
Of those surveyed, 68 per cent of shoppers were on mobile sites, with 32 per cent on apps. Those on apps said they were most satisfied with their mobile shopping experience.
The data also highlighted the mobile web as attracting the most amount of users, but it said those looking to retain their customers and increase loyalty would be better suited to a native app.
Another study by Javelin Research revealed commerce from mobile web and apps is expected to generate $20.3 billion out of a total mobile commerce market of $20.7 billion, showing the real opportunity for mobile commerce currently lies in having both apps and sites.
MobiCart’s Wladimir is quoted as saying: “Mobile commerce should not be about native versus web apps. It should be about offering the best possible experience to your customers on any mobile device.
“Retailers need to have a strategy for both options.”
To read the article, visit:
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