Written by: Paul Skeldon
Consumer engagement with mobile commerce has exploded, with as many as 91% of UK consumers having used their mobile device for commerce, to either research or purchase a product. The equivalent figure for Brazil is 79%, while the level did not dip below 72% in any of the markets surveyed.
According to figures in the Global Consumer Survey from MEF, the global community for mobile content and commerce, 82% of UK respondents access the mobile web on a daily basis, slightly less than the 84% that do so in Brazil. The high level of mobile web and commerce activity dovetail with a reduction in fixed-line internet usage: 41% of Brazilians and more than one-third (34%) of UK respondents now access the internet on their PCs less often than 18 months ago.
MEF’s Global Consumer Survey was conducted in nine countries across five continents, with a total of 8,530 respondents from both developed and developing markets.
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